BH Kruper Construction is a Los Angeles, California-based contractor for replacement windows and offers the whole gamut of windows materials and window contracting jobs like fitting and remodeling. But the company actually goes beyond windows, it actually does tex cote coating, roofing jobs, house remodeling jobs and kitchen jobs.

BH Kruper’s doubted if its customers knew about the company’s complete line of services. These customers would remember BH Kruper for the excellent work it did on their windows. It did not matter what style of windows they chose – whether it was horizontal sliding windows, single or double hung, garden windows, casement, retrofit, bay or bow window. And it did not matter what type of glass was used, or if the window frames were made of aluminum, fiberglass, vinyl or wood. BH Kruper always maintained a high level quality for its jobs.

Wet Sand’s Work

BH Kruper hired Wet Sand to engage their old customers and convince them to try out the company’s other services. Wet Sand’s animated presentation was equal parts a goodwill present and sales material to its customers.

Appreciation for what BH Kruper could do to their homes, apart from fitting and replacing windows, was the order of the day. For the artists at Wet Sand, the storyboard for BH Kruper’s presentation was all about highlighting a “BEFORE” and “AFTER” scenario. BH Kruper’s customers needed to see some very good examples of bland houses that were transformed into aesthetic wow showcases by the company’s other services.

Of course, we couldn’t do away with using windows as a jump off point for the presentation. After all, BH Kruper is more known as windows contractor. But this made it easier for Wet Sand’s animators to create a sequential presentation that pre-sold BH Kruper’s services to its old customers.

The resulting animated presentation were burned to CDs and sent out to BH Kruper’s past customers.